The world’s fastest-growing population is also a massively untapped food and fashion market
Imagine a group of more than 1 billion consumers who are underserved in the conventional marketplace yet eager to purchase goods that suit their particular lifestyle. Wouldn’t you want in?
A report by Euromonitor estimates that Muslims will make up more than a quarter of the world’s population by 2030. According to The Economist, the global Islamic market was worth over $3.6 trillion in 2013, and the market is projected to be worth over $5 trillion by 2020.